Are your job descriptions yawn inducing?
In the UK’s competitive job market, attracting skilled marketing talent can be a challenging task. One crucial element of this process is crafting a compelling job description. A well-written job description not only helps you find the right marketing candidates but also sets the stage for a successful hiring process. Unfortunately, many employers fall into the trap of creating dull, uninspiring job descriptions that fail to capture the attention of potential candidates. So, what makes a job description stand out (and prevents readers from falling asleep)?
Avoid Jargon and Buzzwords: One common mistake in job descriptions is the excessive use of jargon and buzzwords. Phrases like “synergy,” “outside the box,” or “dynamic team player” have lost their meaning and can make your job description sound generic. Instead, use clear and concise language that accurately describes the role and its responsibilities.
Focus on the Impact: Rather than listing a laundry list of duties, emphasise the impact the role and the person will have on the organisation. Describe how the position contributes to the company’s goals, and highlight the opportunities for growth and development. Candidates are more likely to be engaged when they see the value they can bring.
Tell a Story: Consider starting your job description with a brief narrative that paints a picture of the role in action. Describe a day in the life of the employee, showcasing the challenges they might face and the rewards they can expect. This storytelling approach can make the job more relatable and engaging.
Use Inclusive Language: To attract a diverse pool of candidates, use inclusive language in your job description. Avoid gender-specific pronouns and biased terminology. Make it clear that your organisation values diversity and inclusion.
Highlight Company Culture: Job seekers today often look for more than just a salary; they want to know about the company culture. Incorporate information about your company’s values, mission, and workplace culture into the job description. This can help candidates envision themselves as part of your team.
Be Specific About Requirements: While it’s essential to be clear about the qualifications required for the job, avoid creating an overly long list of requirements. Focus on the most critical skills and qualifications, and be open to candidates who may not meet every single criterion but possess the potential to excel in the role.
Include salary and benefits information: While some businesses prefer not to disclose salary details upfront, providing a salary range or at least mentioning that compensation is competitive can make your job description more attractive. Job seekers want to know if the position aligns with their salary expectations.
Offer Insights into the Team: Give potential candidates a glimpse of the team they’ll be working with. Mention the team’s dynamics, collaboration style, if they have won any awards and how this role fits into the larger group. This can help candidates understand if the team ethos is for them.
Use a Conversational Tone: Write your job description in a conversational tone that reflects your company culture. Avoid overly formal or robotic language. Remember that you’re speaking to potential colleagues, not just applicants.
End with a Call to Action: Conclude your job description with a clear call to action, encouraging candidates to apply. Use enthusiastic language to convey your excitement about welcoming new team members.
Consider Visuals: Who said a job descriptions need only use words? Incorporate visuals, such as images or videos, to showcase your workplace, team, or products. Visual content can break up text and make your job description more engaging.
A boring job description can deter talented candidates from applying, however one that engages a reader from the start can attract the attention of even those passive candidates. To stand out in the competitive job market, focus on creating job descriptions that are clear, engaging, and reflective of your company’s culture and values. By avoiding jargon, emphasising the impact of the role, and using inclusive language, you can attract a diverse pool of candidates who are excited about the opportunity to join your team. Remember, the job description is often the first impression candidates have of your company, so make it a memorable and enticing one.
