Benefits of using a recruitment agency

The five key benefits to employers of using a specialist recruitment agency

Recruiting new staff can be a costly and time-consuming process for any business.

Firstly, you’ll need to formulate a great value proposition to attract high-quality candidates before crafting a job advertisement and description that stand out from the crowd. You’ll then need to promote this regularly on relevant job sites and through social media channels – then spend hours if not days sifting through applicants in order to shortlist those with the most relevant qualifications and experience.

Once you have a group of likely candidates to meet in person, you’ll need to manage the whole interview process, from setting up appointments to devising a list of questions to ask, providing feedback, agreeing terms and negotiating a salary that works for both your successful candidate and your finance team!

While the rewards of finding a great new team member are many, there are no guarantees. In order to minimise risk, many companies turn to a specialist recruitment agency to help manage what can be a complex and challenging process in which presenting your business or brand in a professional light is key to success.

How can an external agency help with marketing recruitment?

Working in collaboration with a specialist marketing recruitment agency can help your organisation access the skills and experience you need in a timely and cost-effective manner, freeing up you and your staff to focus on your own roles and conserving the resources needed to drive your business forward.

Still not convinced? Here’s our top 5 reasons to work with a recruitment agency for employers in every industry from FinTech to not-for profitProperty to Travel.

One – Reach the greatest number of qualified candidates

Using a specialist marketing recruitment company will give you easy access to the highest number and best quality applicants within the industry. Recruitment agencies should have a database of active candidates, they can also directly contact highly skilled and qualified marketers who are not openly seeking a new role but who may be open to an opportunity, if it’s a good fit for their skills.

A marketing recruitment agency will also advertise your role on the most relevant marketing job boards and help you promote your vacancy via social media, with a good understanding of how to rank the role high in search results online (a necessary requirement in a competitive job market.)

Two – Tangible timesaving

Using a specialist marketing recruitment agency will cut down the amount of time and in-house resources needed to fill a vacancy, making it a cost-effective way to secure your ideal candidate.

Often, companies do not have a dedicated HR team and recruitment falls to a head of department who may not necessarily have the skills and experience required to handle the task quickly and efficiently. Using a specialist marketing recruitment agency to fill a marketing role can save you hours and even days sifting through applications, so you only spend time viewing those worth consideration.

A good recruitment agency can also schedule interviews with candidates, ensure they are prepared and manage any administrative tasks, such as notifying unsuccessful applicants and providing feedback or verifying candidate information like qualifications and references.

Three – Money saving support

Time is money! A specialist recruiter should have access to the job boards that target your key audience, rather than across the board, saving you money on costly advertising in the wrong places. Working with a skilled recruiter also removes the impact on in-house staff who can focus on productivity in their own roles.

The flexibility of using a recruitment agency means that you can team up as and when required, without making a long-term, ongoing financial commitment too. In the longer term, partnering with the same recruiter will save you money by speeding up the recruitment process as they will already be familiar with your organisation, culture, values and recruitment process.

Finally, working with a specialist marketing recruitment agency in London will dramatically reduce the likelihood of making a ‘bad hire’ with all related costs (e.g. investment in training and developing a new staff member that proves to be ineffective within the role and, ultimately, may need to be replaced.)

Four – Specialist advice

An industry specific recruitment agency can give you pin-pointed advice on things like salary benchmarking along with identifying and seeking out the skills, experience, qualifications and personal qualities needed to fill a specific marketing position.

Specialist recruitment agencies are also seasoned in writing compelling job descriptions, filtering out all but the ideal applicants, devising tailored screening questions and managing the offer to on-boarding process once a candidate is selected.

Five – Industry insight

Understanding specific industries is key in identifying the right marketing candidates. It pays to go with a specialist agency that understands the specific functions of that role, the technology and terminology that separate a good candidate from the best candidate.

About Kindred Recruitment

We have significant expertise in the marketing jobs market in London and the home counties and use our insight to help employers develop a robust recruitment strategy that’s unique to their brand or business, rather than a ‘one size fits all’ approach.

As marketing industry insiders, we’re ideally placed to help employers make educated decisions as we understand both employer needs and candidate expectations, along with knowing the impact of supply and demand on the jobs marketing in general.

Working with the right recruitment agency should produce extremely effective results, whether that’s as sole recruiter or to compliment in-house resources.

If you’d like to discuss your requirements with an experienced, professional agency get in touch on 020 3488 1855 or email us



About the author

Katie Jackson, founder of Kindred RecruitmentKatie Jackson is the founder of Kindred Recruitment and has worked in fast-paced B2B marketing teams and within the sales and marketing recruitment industry for almost a decade.

Her goal is simple – to connect the brightest marketing talent with brilliant businesses in London and beyond.

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