Benefits of using a recruitment agency

The five key benefits to employers of using a specialist recruitment agency

Recruiting new staff can be a costly and time-consuming process for any business.

Firstly, you’ll need to formulate a great value proposition to attract high-quality candidates before crafting a job advertisement and description that stand out from the crowd. You’ll then need to promote this regularly on relevant job sites and through social media channels – then spend hours if not days sifting through applicants in order to shortlist those with the most relevant qualifications and experience.

Once you have a group of likely candidates to meet in person, you’ll need to manage the whole interview process, from setting up appointments to devising a list of questions to ask, providing feedback, agreeing terms and negotiating a salary that works for both your successful candidate and your finance team!

While the rewards of finding a great new team member are many, there are no guarantees. In order to minimise risk, many companies turn to a specialist recruitment agency to help manage what can be a complex and challenging process in which presenting your business or brand in a professional light is key to success.

How can an external agency help with marketing recruitment?

Working in collaboration with a specialist marketing recruitment agency can help your organisation access the skills and experience you need in a timely and cost-effective manner, freeing up you and your staff to focus on your own roles and conserving the resources needed to drive your business forward.

Still not convinced? Here’s our top 5 reasons to work with a recruitment agency for employers in every industry from FinTech to not-for profit, Property to Travel.

One - Reach the greatest number of qualified candidates

Using a specialist marketing recruitment company will give you easy access to the highest number and best quality applicants within the industry. Recruitment agencies should have a database of active candidates, they can also directly contact highly skilled and qualified marketers who are not openly seeking a new role but who may be open to an opportunity, if it’s a good fit for their skills.

A marketing recruitment agency will also advertise your role on the most relevant marketing job boards and help you promote your vacancy via social media, with a good understanding of how to rank the role high in search results online (a necessary requirement in a competitive job market.)

Two - Tangible timesaving

Using a specialist marketing recruitment agency will cut down the amount of time and in-house resources needed to fill a vacancy, making it a cost-effective way to secure your ideal candidate.

Often, companies do not have a dedicated HR team and recruitment falls to a head of department who may not necessarily have the skills and experience required to handle the task quickly and efficiently. Using a specialist marketing recruitment agency to fill a marketing role can save you hours and even days sifting through applications, so you only spend time viewing those worth consideration.

A good recruitment agency can also schedule interviews with candidates, ensure they are prepared and manage any administrative tasks, such as notifying unsuccessful applicants and providing feedback or verifying candidate information like qualifications and references.

Three - Money saving support

Time is money! A specialist recruiter should have access to the job boards that target your key audience, rather than across the board, saving you money on costly advertising in the wrong places. Working with a skilled recruiter also removes the impact on in-house staff who can focus on productivity in their own roles.

The flexibility of using a recruitment agency means that you can team up as and when required, without making a long-term, ongoing financial commitment too. In the longer term, partnering with the same recruiter will save you money by speeding up the recruitment process as they will already be familiar with your organisation, culture, values and recruitment process.

Finally, working with a specialist marketing recruitment agency in London will dramatically reduce the likelihood of making a ‘bad hire’ with all related costs (e.g. investment in training and developing a new staff member that proves to be ineffective within the role and, ultimately, may need to be replaced.)

Four - Specialist advice

An industry specific recruitment agency can give you pin-pointed advice on things like salary benchmarking along with identifying and seeking out the skills, experience, qualifications and personal qualities needed to fill a specific marketing position.

Specialist recruitment agencies are also seasoned in writing compelling job descriptions, filtering out all but the ideal applicants, devising tailored screening questions and managing the offer to on-boarding process once a candidate is selected.

Five - Industry insight

Understanding specific industries is key in identifying the right marketing candidates. It pays to go with a specialist agency that understands the specific functions of that role, the technology and terminology that separate a good candidate from the best candidate. 

About Kindred Recruitment

We have significant expertise in the marketing jobs market in London and the home counties and use our insight to help employers develop a robust recruitment strategy that’s unique to their brand or business, rather than a ‘one size fits all’ approach.

As marketing industry insiders, we’re ideally placed to help employers make educated decisions as we understand both employer needs and candidate expectations, along with knowing the impact of supply and demand on the jobs marketing in general.

Working with the right recruitment agency should produce extremely effective results, whether that’s as sole recruiter or to compliment in-house resources.

If you’d like to discuss your requirements with an experienced, professional agency get in touch on 020 3742 2266 or email us Hello@kindredrecruitment.com

Published inBlog
Fastest Growing Industries in 2020

Are you looking to kick start your marketing career in a high growth sector? Maybe you’re seeking a job in a faster paced industry? This article looks at the sectors making headlines in 2020 and considerations for marketers moving into these growth industries.

Fintech

The UK financial technology sector (Fintech) is flourishing. According to The London Stock Exchange, Fintech companies are anticipating 88% growth between 2018 and 2021. The industry generates £6.6bn per year and 105,500 people are expected to work in the sector by 2030 offering a promising sector to move into from an employment perspective. In a report published by The Department for International Trade, digital tech companies in London are the most connected in Europe, second only to Silicon Valley for international contacts. So, what does this mean for marketers considering a job in the Fintech sector? According to a report by Selligent, consumers are looking for increased personalisation of communications from financial brands. Marketers should ensure they are up to speed with the latest technology that allows tailored and customised communications that add value to the target audience. We expect additional skillsets sought by Fintech employers to include video marketing and voice activated search.

Virtual Reality and Augmented Reality (VR / AR)

VR and AR shouldn’t be considered an area of technology only for the video game industry. Increasingly the technology is being applied to other industries such as property and construction, healthcare, automotive, education and retail. According to a report published by PWC, to successfully market AR products and services, marketing and sales professionals should consider building a community of early adopters and influencers into their marketing strategy.

Construction

It’s a positive start to 2020 for the construction industry with Glenigan forecasting new projects starts to rise this year and in 2021. Several years ago, the construction industry was considered to be behind the times in adopting the latest marketing trends, namely digital marketing. More recently the industry has begun to adopt new technology, not only within marketing but also in the planning and build stages. The new technology which includes virtual reality, artificial intelligence, drones and 3D printing make for some exciting content for marketers to incorporate into their marketing and communications strategy.

Later Living / Senior Living Market

Following on from construction is the growth of the later living or senior living market. According to Sean Bradley, MD at Morgan Sindall Construction and Infrastructure, people’s expectations of retirement are changing for the better. With the population living further into their later years, this represents a huge opportunity. Marketers will need to think carefully about how to market to this generation and consider the marketing channels that will appeal to the older audience. According to a report by Ofcom, older adults are taking to smartphones and tablets in record numbers and half of internet users aged 65-74 have a social media profile. Marketers may want to factor in digital marketing campaigns alongside more traditional marketing and communications channels to reach the target audience in their preferred way to boost engagement.

Digital Marketing and Advertising

According to research by the advertising think-tank Credos and Enders Analysis, the UK now boasts the biggest digital advertising market in Europe. That’s promising for a marketer who has decided to specialise in digital marketing, and its not just the big businesses spending money on marketing. Small businesses have increased their spend in this area too as they see the value and ROI in promoting products or services to a digital audience. Now more than ever, marketers should be looking to ensure that their digital marketing skill set is up to date to be attractive to employers big and small. There are plenty of online courses covering topics such as SEO, PPC, display, social media and paid social that will help you gain the best marketing jobs in London and beyond.

Why not search our latest marketing jobs to secure your new position in a fast growing industry.

Published inBlog
Job Interview Tips for Employers

If you’re about to conduct a series of marketing job interviews, carefully considering how your business approaches the hiring process, rather than allowing it to happen organically, will pay dividends in helping you choose the ideal candidate to join your organisation.

At Kindred Recruitment, a specialist marketing recruitment agency for London and beyond, we’re well-versed in helping our clients conduct successful interviews for marketing roles, from entry level jobs to directorial positions.

Here’s our advice for getting the best out of your time with potential new recruits.

 

Job interviews are a two-way street

 

A marketing job interview is a mutually beneficial process. Not only does a face-to-face meeting allows you to meet candidates in the flesh, it’s also a great opportunity for potential recruits to get to know your brand and consider whether they’d accept the role, should it be offered.

Create a great first impression by including a guided tour of your workplace (showing candidates ‘down-time’ areas like staff rooms, canteens and chill out zones as well as working spaces) along with introducing potential recruits to as many staff members as possible, preferably including all members of the team in which the role would be based.

It’s also a great idea to tell interviewees about the perks of working with your company; can employees bring their canine companions to work, for instance, or do you offer free gym memberships and have regular dress down days?

Ultimately, candidates want to understand the values and culture of your organisation, where they would fit, how their role would contribute to the company vision and how the job would help their career develop in the long term.

Addressing some of these concerns within the interview with time to ask questions that focus on working within the organisation in a wider sense, not just specifics about the role, will both help you stand out from the competition and help candidates fully imagine themselves in a position

 

Build a bespoke marketing job interview

Building a bespoke interview process tailored to the role you’re hiring for will yield far better results than a generic ‘one size fits all’ approach.

For an entry level position, a one-hour, face-to-face meeting with a prospective hire along with a guided tour and the opportunity to meet the team may be enough. For a mid or director level position, however, you may want to devise an interview process that includes a lunch or team building activity, solving a problem in real-time or delivering a presentation on a predetermined subject.

 

Should I ask competency questions?

Interviewing for a marketing job should include a set of practical, standard marketing interview questions, but in order to tease out more information from your candidates, you may choose to include a set of ‘competency questions’ too - real-life examples from candidates to back up their answers.

Often, eager-to-please interviewees will pre-prepare responses that give interviewers the information they’re looking for, rather than spontaneous,100% honest responses.

Asking for true-life examples will help candidates focus, in real-time, on tangible evidence from their personal and professional lives which, in turn, will shine a light on their capability to fulfil a role and potential value within your organisation.

 

Ask a second set of questions

Any good candidate will prepare for their marketing job interview by rehearsing answers to some common marketing interview questions, so it’s often much more revealing to submit your interviewees to some secondary questioning in order to receive truly spontaneous responses.

If you ask a candidate one of the most common interview questions for marketers, perhaps to describe a recent successful project they’ve managed, for instance, their response will usually focus exclusively on the positives of the task. Asking whether there were any challenges and how these were tackled, or whether they would do anything differently with hindsight, can be much more revealing, particularly when the candidate’s response is unrehearsed.

Often, the answer to your interview question is less important than a candidate’s ability to think on their feet and communicate effectively in real time.

 

How to prepare for a marketing job interview – for employers!

Great candidates invest a large amount of time preparing for interview, and great employers should afford the same consideration when preparing to occupy the other side of the table!

Little can be gained from an interview if either party is ill-prepared, so take the time to thoroughly review CVs, covering letters and LinkedIn profiles, along with having a full understanding of the position on offer including its responsibilities and where it fits within the wider organisation, metrics for success and financial compensation.

 

Be kind to candidates

A marketing job interview doesn’t end when the candidates leave the room. If they’re keen on the job, they’ll be waiting eagerly to hear whether they’ve been successful and receive details of the job offer.

It’s important, therefore, to manage expectations professionally through your recruitment agency who will keep candidates up to date with the outcome of their interviews and can invite candidates you’re interested in back for a second meeting quickly to keep the momentum going throughout the process.

Providing feedback quickly for all unsuccessful candidates will also help you to paint a professional picture of your organisation and is hugely beneficial for jobseekers.

Whether you’re a rookie interviewer or seasoned at the art of selecting the right candidate for your marketing role, Kindred Recruitment will advise on the interview process, giving guidance on the number of stages to include through to suggestions on presentation topics and skills testing in order to find the most relevant candidate for the job.

If you’d like further advice on how to attract top marketers in London please call the team on 020 3742 2266.

Published inBlog

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