Pardot and Salesforce email marketing contractor needed!
** MUST BE AVAILABLE TO START IN MAY **
£200 – £350 per day
London – 2/3 days in the office, remainder from home
Seeking an Email Marketing Specialist with Pardot and Salesforce Expertise
Are you a skilled email marketer with a passion for driving engagement and conversions? Our client is seeking an experienced Email Marketing Specialist to join for a short contract role at £200 – £350 per day. If you have experience in email marketing strategies, coupled with expertise in Pardot and Salesforce, we want to hear from you!
Responsibilities:
Develop and execute email marketing campaigns:
- Create and deploy effective email marketing campaigns to drive engagement, conversion, and retention.
- Collaborate with cross-functional teams to define campaign objectives, target audience, and messaging.
Pardot and Salesforce management:
- Utilise Pardot and Salesforce platforms to manage and automate email campaigns, segment customer lists, and track performance.
- Implement lead nurturing programs, drip campaigns, and automated workflows to optimise customer journeys.
Analytics and reporting:
- Monitor and analyse campaign metrics, including open rates, click-through rates, conversion rates, and ROI.
- Provide regular reports and insights to stakeholders, identifying areas for improvement and optimisation.
List management and segmentation:
- Manage customer databases, ensuring data integrity and accurate segmentation for targeted email communications.
- Develop customer segmentation strategies based on demographics, behaviour, and preferences.
A/B testing and optimisation:
- Conduct A/B testing on email campaigns to optimise subject lines, content, layouts, and calls-to-action.
- Continuously evaluate and refine email templates and designs for maximum impact.
Qualifications:
Experience with Pardot and Salesforce:
- Proven expertise in utilising Pardot and Salesforce platforms to manage and execute email marketing campaigns.
- Familiarity with creating automation rules, dynamic content
Email marketing proficiency:
- Strong understanding of email marketing best practices, including list management, segmentation, and deliverability.
- Experience developing and optimising engaging email content and templates.
